Universidad de Panamá

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César Valdés

User-generated content: enhancing marketing in the user-generated content trend César Valdés

1-19 | Published: 2024-01-23 | Open Access

Ronald Ariel Gutiérrez Gutiérrez

Scientific production on marketing aimed at health promotion. A bibliometric analysis during the period 2013-2022

21-40 | Published: 2024-07-26 | Open Access

Carlota Judith Vera Márquez, José María Nivela Icaza, Héctor David Riquero Castro

Community and university engagement: small and medium enterprise incubators in the rural sector of Babahoyo canton, Los Rios province, Ecuador

84-95 | Published: 2024-07-26 | Open Access

Francisco Campines

Impact of Tik Tok marketing on consumer’s buying behavior

20-33 | Published: 2024-01-23 | Open Access

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