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This article describes an educational innovation that was developed in the subject CO3001C Strategic Communication Concentration, part of Tecnologico de Monterrey´s Tec 21 Educational Model. It included the several disciplines synthesis in a single subject and the incorporation of practical activities to develop leadership and strategic communication consulting competency. Also, the adoption of storytelling as a tool to improve the corporate brand positioning resulted in an increase in the number of followers and engagement in the company´s social media as well as the opening of an official TikTok account. Students educational experience showed higher quality thanks to experiential learning strategy.