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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
This research analyzes the current state of agricultural marketing with a focus on the sustainability and competitiveness of small producers. The main objective was to identify trends, the impact of public policies on sustainable marketing strategies. A quantitative approach based on bibliometric analysis was used. The results revealed a significant growth in publications on sustainability, highlighting the importance of agricultural practices that add value and improve competitiveness. Additionally, gaps were identified in the adoption of technologies such as blockchain and in the interaction between public policies and sustainability. The conclusions highlight the need for research that integrates emerging technologies with effective public policies to maximize their impact on agricultural marketing. This study provides a solid foundation for future research that seeks to close these gaps and support the sustainable development of the agricultural sector.
Este obra está bajo una licencia de Creative Commons Reconocimiento-NoComercial-CompartirIgual 4.0 Internacional.
