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In the current context, electronic contracting has emerged as a predominant way for establishing agreements and expressing consent. However, this phenomenon poses significant challenges for traditional legal business theory, especially with the use of automated systems and artificial intelligence (AI). This essay explores the question of whether a computer can bid, consent, and generate legal obligations. To address this question, two positions are presented: one in favor, which suggests that an adequate regulatory framework could allow automated systems to act as agents in contracting, and another against, which maintains that consent and the assumption of obligations are exclusive attributes of human beings with the capacity for free will and discernment. The concept of consent is analyzed from various perspectives, including its philosophical and legal basis, the ability to contextualize, assume responsibilities, and express the intention to commit. In addition, the implications in the maritime industry are discussed where e-procurement is already a widespread practice, particularly with platforms like BIMCO's SmartCon. Finally, the essay
concludes that, although electronic contracting is an effective modality, it does not change the essence of consent or traditional contracts. Whether automated systems can bid and consent will depend on future legal, ethical, and social adaptations.