Universidad de Panamá

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Ricardo Ortiz

Panamanian tourism promotion in the Atlantic and the Caribbean

27-48 | Published: 2019-07-22 | Open Access

Julio Ernesto Mora Aristega , Erika Paola García León , Nelly Victoria Ley Leiva

The value proposal, a key factor for the success of the enterprises

59-72 | Published: 2024-07-08 | Open Access

Enia Edith Baso, Ana Isabel De León Long

Consumer behavior in the face of technological changes as marketing challenges

116-131 | Published: 2024-01-29 | Open Access

Yovani Edgar Chavez Rodríguez

THE MODERATING EFFECT OF THE SOVEREIGN CREDIT RATING BETWEEN GDP AND SOVEREIGN DEBT

1-25 | Published: 2023-01-20 | Open Access

Francisco Campines Barría

Pricing Strategies as part of the business marketing mix

7-21 | Published: 2024-01-29 | Open Access

Roberto Daniel Gordón Graell

Software Engineering: : Contributions, Challenges of the Scrum methodology for information systems in Panama.

103-121 | Published: 2023-07-11 | Open Access

Marisol Del Vasto Bermúdez

ADVERTISING ON DIGITAL PLATFORMS AND STRATEGIES ALTERNATIVE TO COVID 19

27-42 | Published: 2020-12-29 | Open Access

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