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The theory of neoliberalism as a process has a great reach at the social level with an impact on geopolitics, economics and the environment. Edges related to the field of Social Sciences, however when we talk about its impact on culture, human beings being essentially cultural beings vulnerable to atrocious pseudo- cultural canons that quickly penetrate the identity of nations. This research aims to analyze how neoliberal globalization influences culture, from a sociological and anthropological approach, through the use of historical-logical, inductive-deductive and causal descriptive methods, through content analysis techniques and the survey to carry out a diagnosis on cultural consumption, taking as a sample a group of students of Sociocultural Management for Development of the Carlos Rafael Rodríguez University, as a complement in the praxis, which allowed measuring the real influence and perception that the respondents have about this process, from a sociocultural perspective. This made it possible to obtain both qualitative and quantitative data that demonstrate the marked influence of the neoliberal globalization on the patterns of cultural consumption of these young people.
Este obra está bajo una licencia de Creative Commons Reconocimiento-NoComercial-CompartirIgual 4.0 Internacional.
