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This literature review presents the thesis of the dual nature of big tech, a paradox in which digital technology serves primarily to sustain the profitability of capitalism, but also as a driver of emancipatory projects, from a new humanist perspective. The objective is to analyze contemporary digital capitalism from a structuralist and systemic theoretical perspective, exploring how technological innovation precipitates the endogenous contradictions of the mode of production, opening up opportunities for the emergence of a digital humanism. The methodology consists of reviewing the main data that characterizes big tech under Karl Marx’s theory of the tendency of the rate of profit to fall in capitalism in order to give the analysis an approach from political economy. The conclusion is that big tech, as a set of capitalist corporations, faces the contradictions of its endogenous limitation, progressively allowing the socialization of technology that serves to generate scientific practices and the creation of emancipatory knowledge such as digital humanities, projecting itself as a possible and necessary digital humanism.