Skip to main navigation menu Skip to main content Skip to site footer
Universidad de Panamá
##common.pageHeaderLogo.altText##
Submitted June 15, 2022
Published 2022-06-14

Artículos

Vol. 6 No. 1 (2022): Visión Antataura

Merchandising applied to businesses in the Penonome Public Market

Cover image

Citación:
DOI: ND

Published: 2022-06-14

How to Cite

Pedreschi Caballero, R. J., & Nieto Lara, O. M. (2022). Merchandising applied to businesses in the Penonome Public Market. Visión Antataura, 6(1), 157–174. Retrieved from https://revistas.up.ac.pa/index.php/antataura/article/view/2958
Copyright Notice

Abstract

Merchandising is a strategy for promoting a product or brand to influence a consumer's purchasing decision, either at the point of sale (physical store) or through an online channel. It is also a set of strategies to promote and sell products both inside and outside the point of sale, where its main objectives are to guarantee the sale of products and attract new customers to the brand. The fundamental objective of this research is to apply Merchandising in the businesses of the Penonome Public Market in order to obtain more customers and increase sales. The methodology used for this research was through a literature review of scientific articles, and websites, and a survey of businesses in the public market of Penonome.  It was observed   that, in order to increase and improve sales, tenants, need to make a change at the point of sale with regard to the ordering of the products, whether by color, shape, and size. It was concluded that the correct use of Merchandising influences both the profitability and the policies of product promotions since this would increase sales through rotation to develop the business image and attract customers.

Downloads

Download data is not yet available.
Content Top