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The Creative and Cultural Industries have become one of the thriving sectors that contribute to the development of countries, activating a non-traditional economy based on creativity, generating sources of employment, competitiveness and sustainability. This is the motivation for structuring an article that makes specific points about the review and analysis of studies that reference communication in the creative and cultural industries, presenting a generalized perspective of the visibility and aspects of these activities in a market based on the genesis of the different approaches that have manifested themselves in the scientific evolution of the subject. Research results are shown that highlight a series of limitations that range from the lack of promotion to the need to establish an effective communication plan for the execution of green strategies. For these purposes, the growth of the offers and activities of the sector that constantly impacts the creative economy is evaluated. In this way, the methodological approach will allow us to detect, discuss and formulate recommendations for communication strategies for the Creative and Cultural Industries, within from the Panamanian context.
