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The purpose of this work is to determine the attitude towards reading and its impact on research in university students. The research corresponds to a field-type quantitative modality, descriptive level and non-experimental design. The population and sample corresponded to the number of twenty-eight (28) students, therefore the sampling is census type. Regarding the data collection technique, both the survey was applied with the instrumental support of the questionnaire, which was broken down as follows: a. Four (4) general data questions; b. Sixteen (16) questions about the attitude towards reading as a motivational factor for research in university students. The study concluded that the majority of students recognize the importance of reading as a strategic mechanism to create investigative skills for the benefits of their intellectual development; however, they argue that personal and work factors, lack of time and lack of methodological techniques that is not provided during the development of their education has influenced the little interest in reading despite its importance; In this sense, the habit of reading does not have a specific formula, each individual carries out their own process at their own pace. Finally, the reading attitude is not the main focus of attention in the intellectual development of the students in this study.