The study carried out at the San Miguelito Regional University Center (CRUSAM) aimed to evaluate the effectiveness of ecological marketing strategies implemented to promote recycling among marketing students. Using a quantitative approach, surveys were administered to 135 students, evaluating their perception of the effectiveness of the campaigns, the accessibility of recycling containers, and the institutional commitment to sustainability. The results show that 57.3% of students consider that ecological marketing strategies are effective, while 49.2% perceive CRUSAM's high commitment to recycling. However, 46.6% pointed out the lack of sufficient recycling containers, and 35.9% expressed that accessing them is "neither easy nor difficult." This suggests that although the campaigns have had a positive impact, there are still areas for improvement in terms of infrastructure and accessibility. In conclusion, the ecological marketing strategies at CRUSAM have managed to generate awareness and motivation among students, but it is necessary to strengthen the infrastructure and communication to ensure that the entire university community feels committed and actively participates in recycling practices.