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Submitted March 29, 2023
Published 2023-03-31

Artículos

Vol. 7 No. 2 (2023): Revista Científica Guacamaya

Tools for corporate website optimization at the University of Panama


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Citación:
DOI: ND

Published: 2023-03-31

How to Cite

Ávila, Ángel, Esquivel, C., & Espinosa, E. (2023). Tools for corporate website optimization at the University of Panama. Revista Científica Guacamaya, 7(2), 27–48. Retrieved from https://revistas.up.ac.pa/index.php/guacamaya/article/view/3704

Abstract

Web sites have a much wider reach than any other form of than any other form of advertising, thus helping all types of businesses connect with thousands of customers.

businesses to connect with thousands of customers. It is important to highlight that,

having a good presence on the Internet gives the company greater credibility in the eyes of customers credibility with customers, in turn, gives you the benefit of having a greater visibility in search engines, hence the visibility in search engines, hence the importance of creating a structure in which the content is structure in which the content is relevant. Therefore, it is opportune to to remember and take into account that we all want fast results, whether we are using a mobile device whether we are using a mobile device, a laptop or a desktop computer.

desktop computers. Objective To recommend solutions for the optimization the methodology to be used in the research, according to its purpose, is the research according to its purpose is the agile methodology, based on the fact that it is the purpose is to deliver an adequate product, with an incremental and frequent delivery of small pieces of of small pieces of functionality, allowing feedback and course correction according to the feedback and course correction as needed. Results At the finalize a tool will be recommended for the optimization of the ¿for the  optimization of the corporate website at the University of Panama.

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