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This article is the third in a trilogy focused on the transformation of distribution to proximity stores in Latin America. It exhaustively examines the challenges and strategies necessary to implement new distribution models in the region. The objective is to identify the critical obstacles companies face in implementing distribution models to proximity stores in Latin America and to propose a comprehensive strategic framework based on successful cases and best practices to overcome them. The analysis is based on a review of challenges such as poor logistical infrastructure, regulatory complexity, resistance to organizational change, technological gaps, economic volatility, and cultural diversity. Each challenge is explored to understand its causes and impacts. Successful cases and best practices are incorporated to propose viable and effective strategies. The proposed strategies include local adaptation of global models, collaboration with local actors, gradual implementation of technologies, training programs and change management, flexible business models, and investment in technological infrastructure. The importance of governmental and institutional policies is highlighted to create an environment favorable to innovation in distribution. The study concludes that the implementation of logistical innovations in Latin America, although complex, is viable and offers relevant practical and theoretical implications. The findings are useful for executives, policymakers, and academics interested in transforming distribution systems in the region, providing perspectives on how to face challenges and seize opportunities in emerging markets.
Este obra está bajo una licencia de Creative Commons Reconocimiento-NoComercial-CompartirIgual 4.0 Internacional.
