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This work will introduce us to the characteristics and qualities of CRM Software. We will address its importance in company customer management, both for the sale of services and products. The main characteristics of today's business intelligence software and its most common use will also be explained. We will talk about the features of the most outstanding and important CRMs today, defining the steps or processes to follow for the implementation of this type of system. We will delve into some success stories before and after CRM implementation, as well as the contributions obtained from complementing it with data analysis. Finally, we will define the future of CRMs and their importance in sales growth, generating the return on investment and the expected growth with their use.
