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The relationships between tourism and the environment are varied. Low-impact tourism can effectively contribute to improving relations between one and the other, making tourism development and environmental protection complementary activities. Some of the main environmental conflicts in tourism have to do with water (the tourism industry is a large consumer of water), waste (uncontrolled, seriously affects), noise and landscape degradation (tourism is a large consumer of landscape). The general objective of this work is to analyze the work of environmental education in the impacts caused by tourism in the bay of Cienfuegos. For the development of the research, the qualitative approach has been used, relying on techniques such as document analysis and in-depth interviews. Among the results, an increase in turbidity in the waters of the bay and a certain apathy and disinterest in caring for the environment on the part of the citizens can be seen. Environmental tourism is not only there so that the functions of ecological buffer and natural reproductive can be fulfilled, but also to offer new lasting perspectives of responsible and sustainable development over time, for the enjoyment of all.