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Human being requires to search and discover new opportunities allowing to change its life, both in the material, scientific and spiritual sense. Personal innovation is essential to offer well-being to people and thus improve their own living conditions. Entrepreneurship is a mechanism of economic independence and personal support that requires understanding the context of opportunities, as well as strategies that allow the sustainability of the business. From these individual growth initiatives, there are different types of entrepreneurships that provide social and economic benefit to the citizens of a country. Through a descriptive and documentary research, the purpose of the study is to describe the types of entrepreneurships and how they contribute to society in Ecuador.