Skip to main navigation menu Skip to main content Skip to site footer
Universidad de Panamá
##common.pageHeaderLogo.altText##
Submitted January 18, 2024
Published 2024-01-23

Artículos

Vol. 11 No. 1 (2024): Revista Colón Ciencias, Tecnología y Negocios

Using Serv-Qual Method as a logistics operations tool in a distribution center Luis Carlos Caballero Castro

DOI https://doi.org/10.48204/j.colonciencias.v11n1.a4657

Cover image

References
DOI: 10.48204/j.colonciencias.v11n1.a4657

Published: 2024-01-23

How to Cite

Caballero Castro, L. C. (2024). Using Serv-Qual Method as a logistics operations tool in a distribution center Luis Carlos Caballero Castro. Revista Colón Ciencias, Tecnología Y Negocios, 11(1), 34–52. https://doi.org/10.48204/j.colonciencias.v11n1.a4657

Copyright (c) 2024 Revista Colón Ciencias, Tecnología y Negocios

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Abstract

To know the expectations that customers have about a product, or a service are of vital importance for the optimal performance of the company and its logistics operations. The purpose of this study is to determine the level of acceptance of a beverage distribution center in the region of Azuero, Panama through the application of Serv-Qual method using different criteria: Sales, Quality, Distribution, General Efficiency and Collections. The results show the level of acceptance for the company's customers regarding the criteria used, to determine the alternatives for improvement available for the company and focusing its actions to the continuous efficiency of operations. Likewise, it shows the importance of establishing continuous measurement parameters which are a highly effective tool that allows having a reference for optimal decision making in a competitive environment.

Downloads

Download data is not yet available.
Content Top