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The work of small farmers in the town of Naranjal is essential for the export of cocoa from Ecuador to the United States. However, these farmers, unaware of the dynamics of international trade, usually receive a much lower payment. Given this scenario, the question of this research is: What are the main challenges faced by small farmers in Naranjal (Ecuador) for the direct export of cocoa to the U.S. market? Using a qualitative approach, this work seeks to solve this question by interviewing different participants in the cocoa value chain. Through the interviews it was possible to characterize the dynamics of purchase and sale of cocoa for export that the farmers in Naranjal have, along with some details about the setting of prices and the main characteristics that the product must have for its shipment to the United States. Thus, it was determined that there are information asymmetries between farmers and other participants in the cocoa value chain that need to be addressed. As an alternative, the development of a cocoa export guide is proposed to help Naranjal farmers export to the United States.
Este obra está bajo una licencia de Creative Commons Reconocimiento-NoComercial-CompartirIgual 4.0 Internacional.
