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Submitted January 5, 2022
Published 2022-01-04

Artículos

Vol. 5 No. 1 (2022): Revista Saberes APUDEP

Marketing Innovations in response to the Oslo Manual in the manufacturing industry

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DOI: ND

Published: 2022-01-04

How to Cite

Pérez Rodriguez, A. E. (2022). Marketing Innovations in response to the Oslo Manual in the manufacturing industry. Revista Saberes APUDEP, 5(1). Retrieved from https://revistas.up.ac.pa/index.php/saberes_apudep/article/view/2567
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Abstract

This document aimed to enhance existing knowledge about marketing and manufacturing innovations. Therefore, the methodology used with a view to following an indicative route was based, initially, on the technique of qualitative analysis using the traditions of documentary review, established in what is known as state of the art, and, later, on hermeneutics.  In view of this, the type of study was descriptive. In addition, we worked with the inductive method.  Therefore, of the categories treated, it was obtained as a result that the greatest trend in the topics were the types of marketing innovations, influence of innovations on marketing and their effects on companies, in particular, manufacturing. In terms of the theories among the most cited are of creative destruction and competitive advantage. The most common method of the studies was the qualitative one with a descriptive cut where the document that clarified certain doubts that were possessed was that of the authors Cuevas-Vargas, Parga-Montoya and Estrada. Finally, valuing the existing knowledge about marketing and manufacturing innovations, it was concluded that there are gaps in the use of the Oslo Manual, especially manufacturing companies.

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