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Submitted July 7, 2022
Published 2022-07-07

Artículos

Vol. 5 No. 2 (2022): Revista Saberes APUDEP

GEOMARKETING:: A STRATEGIC TOOL THAT ENCOURAGES ORGANIZATIONAL DECISION-MAKING


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Citación:
DOI: ND

Published: 2022-07-07

How to Cite

Baso Soriano, E. E. (2022). GEOMARKETING:: A STRATEGIC TOOL THAT ENCOURAGES ORGANIZATIONAL DECISION-MAKING. Revista Saberes APUDEP, 5(2), 140–154. Retrieved from https://revistas.up.ac.pa/index.php/saberes_apudep/article/view/2996

Abstract

The research presents the relationship of geomarketing in organizational management and strategic decision making by showing its competitive advantages, while examining the support of geoinformation to the organization and its direct contributions. This study is classified within the qualitative paradigm with a hermeneutical phenomenological approach, inductive, non-experimental and documentary. The results show the way in which geomarketing contributes to organizational decision-making by becoming a strategic tool, and it is concluded that it becomes a factor of competitive advantage because it facilitates the management of organizational information and improves strategic decision-making in the company.

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