This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Currently, the introduction of ICT in teaching-learning processes and the widespread use of the Internet have made online academic marketing a fundamental strategy for educational institutions, at any level. At the level of higher education institutions, the Internet has become a key element for the promotion of their products and services using online marketing, which is the new way adopted to market goods and services from the creation of the web. 2.0. With the objective of exposing the trends of online marketing and its application in the promotion of higher education institutions, due to the fact that the academic market has become increasingly demanding and competitive, a mixed documentary research focused on data from the year 2020 to show the trends of online marketing and the options of educational institutions to direct promotions. The results show statistics that support the proposal of use due to the increase in users in social networks, including an exposition of the most popular networks that support the initial argument and facilitate the fulfillment of the objective of the investigation, which allows concluding that these tools of mass communication allow contact worldwide regardless of where potential customers are.
Este obra está bajo una licencia de Creative Commons Reconocimiento-NoComercial-CompartirIgual 4.0 Internacional.
