This research aims to analyze strategies to improve market presence and increase sales in pump repair and maintenance companies. The methodology is based on two analyses: Microeconomic analysis, where the demand curve is analyzed, and the slope and intercept of the curve are calculated; and the supply curve, where the procedure is similar to the demand curve, but with data on prices and quantities offered. Macroeconomic analysis, where the correlation coefficient between GDP, exports, imports, FDI, external debt, production, and GDP is calculated to determine their relationship. The results at the microeconomic level determine the equilibrium point in the supply and demand curve, finding an optimal price of B/. 175.00 with a quantity offered of 194 units and a demand of 142 units. At the macroeconomic level, the results show that the relationship between GDP and FDI in Panama is not a simple positive correlation, as various factors influence this relationship. The study highlights the need to consider both microeconomic and macroeconomic factors to understand a company's performance and make strategic decisions that drive its growth and profitability in the market.
