Skip to main navigation menu Skip to main content Skip to site footer
Universidad de Panamá
##common.pageHeaderLogo.altText##
Submitted December 13, 2021
Published 2021-12-13

Artículos

Vol. 5 No. 2 (2021): Visión Antataura

Social media as a marketing strategy in small and medium-sized companies of the District of Aguadulce, province of Coclé, Panama

Cover image

Citación:
DOI: ND

Published: 2021-12-13

How to Cite

Pedreschi Caballero, R. J., & Nieto Lara, O. M. (2021). Social media as a marketing strategy in small and medium-sized companies of the District of Aguadulce, province of Coclé, Panama. Visión Antataura, 5(2), 115–131. Retrieved from https://revistas.up.ac.pa/index.php/antataura/article/view/2526
Copyright Notice

Abstract

social media in marketing has become the most influential phenomenon in communication. Through them, interaction among members is allowed, which helps to generate trust and common sense among users. The main objective is to know how small and medium-sized companies in the District of Aguadulce use social networks as strategies for their businesses. The methodology used for this research was carried out through the review of scientific articles, websites, and a survey made to the companies. When observing the results obtained, it was concluded that companies recommend the use of social networks as a marketing strategy for these can increase free sales reaching a greater number of people as well, and even more, allowing companies to be in communication with their customers. It was concluded that social networks contribute to the improvement of companies by making them grow precisely, immediately and instantaneously, creating or extending the brand reach to all target customers.

Downloads

Download data is not yet available.
Content Top

Most read articles by the same author(s)