This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
It is important to identify the social consequences caused by the digital marketing activities that are carried out today, in order to understand the relationship between this discipline, the digital age and some social problems. This article tries to explain how marketing professionals, while trying to be as effective as possible to achieve the commercial goals of brands, often have harmful effects on society. This situation worsens when the digital age is added. A detailed review of the relationship between the digital age and marketing will be made, analyzing the current behavior of individuals, especially young people who are the most exposed to both the digital world and the advertising messages of brands.
Este obra está bajo una licencia de Creative Commons Reconocimiento-NoComercial-CompartirIgual 4.0 Internacional.
