Copyright (c) 2026 Revista Contacto
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Technological disruption and its development in the field of communications, as well as the current use of Artificial Intelligence (AI), are causing a massive increase in information traffic, a large part of which corresponds to personal or inherent data. The essential objective of this article is to analyze the current state of regulations on the protection of personal data of consumers in the digital age. This analysis includes a brief retrospective look at its origins, which, being a combination of matters that are doctrinally and legally defined separately, will be addressed in both sections, as well as in the sections on the evolution of regulations at the international and national levels, with an emphasis on relevant legal instruments. The methodological approach employed is qualitative, carrying out a doctrinal and normative analysis at both the national and comparative law levels, adopting an interdisciplinary position that allows us to recognize the existing relationship between personal data protection and consumer law. The evident result is the need to adapt the existing legislation in both areas, leading us to conclude that this is an imperative imposed by the pressing reality established by technological advancement.
Este obra está bajo una licencia de Creative Commons Reconocimiento-NoComercial-CompartirIgual 4.0 Internacional.
