This article aims to document the value of art in the orange economy and society, adopting a holistic and interdisciplinary approach. Through an in-depth analysis, we will explore the epistemological currents of economics from the classical to the contemporary that have shaped the understanding of this link, which emerges as a discipline that seeks to understand the challenges of the orange economy, opportunities, and sustainability in the creative world scenario. It delves into the analysis of the production, distribution and consumption of cultural goods and services, unraveling the value they have in the social and economic framework. The dialogue and perspectives of the various authors have contributed to the construction of knowledge about the relationship between art, the orange economy and society.