Copyright (c) 2023 Cuadernos Nacionales
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
The increase in sales of electronic products has impacted the various market segments, where people's consumption habits have been influenced by the Covid-19 pandemic. The objective of this study is to determine the characteristics of the best-selling electronic products in the Veragüense market due to the new consumption habits caused by the Covid-19 pandemic. The methodology used has a quantitative approach of a descriptive type with a non-experimental design, cross section. The technique selected for data collection was based on a survey, which was applied to a sample of 20 companies dedicated to the sale of electronic products in the province of Veraguas. The results show that 85% of those surveyed indicate that electronic products have had a significant increase, where 40% indicate that cell phones occupied the first position in sales.
Este obra está bajo una licencia de Creative Commons Reconocimiento-NoComercial-CompartirIgual 4.0 Internacional.
