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The objective of this article is to know the use and way in which the Public Relations and communication offices of the Panamanian Public Sector are using technology and social networks. For this purpose, a survey was carried out on a sample of 23 Public Sector Institutions. The sample was obtained using the non-probabilistic or convenience criterion. The form was designed and submitted online, through Google Forms from Google Drive and consisted of 7 closed questions, 3 mixed questions and 4 open questions. It was applied from March 16 to 30, 2024. The consultation carried out showed that all of the institutions surveyed use the most popular and commonly used social networks, also with a satisfactory update frequency. Likewise, the institutions participating in the sample stated that they have a good perception regarding the use of social networks and technological tools. They highlighted having some challenges such as not having the budget, tools and personnel necessary for ideal performance. The research highlighted an appropriate level of adaptation of the investigated institutions to technological changes and the use of technological tools to their benefit. Despite this, some aspects were evident that need to be worked on so that these offices can efficiently face the new challenges of the digital age. Among these challenges, the need to work on reputational crisis management procedures and manuals stands out.
