Online advertising and its strategies are a fundamental focus within the Department of Promotion, Media, and Technology at the School of Advertising, part of the Faculty of Social Communication. This area of study focuses on analyzing and applying the various digital tools available for the creation, management, and dissemination of advertising campaigns in virtual environments. Through the use of platforms such as social media, search engines, websites, email, and mobile applications, specific strategies are developed that allow for reaching segmented audiences with high levels of precision and effectiveness. The department's approach not only considers technical mastery of these tools but also an understanding of digital consumer behavior, data analysis for decision-making, and constant adaptation to technological changes. At the same time, it promotes a strategic and innovative vision that responds to the demands of the contemporary market, thus consolidating comprehensive training for future advertisers in the digital environment. Indeed, this article will use a qualitative methodology, with content analysis, and its respective conclusions and recommendations.
