Nowadays, people's consumption habits have constantly changed through advertising, from time to time, products or services come onto the market that are exhibited, consumed or generate needs or desires to consumers, which transmit information to groups specific social networks to encourage them to buy a product or service, that is why we decided to carry out this research to learn how the influence of current advertising affects people's behavior when making their purchase.

For this research, a descriptive study will be carried out to determine how advertising influences the buying behavior of students of the Bachelor of Marketing, Promotion and Sales Administration of the University Extension of Aguadulce. Students from year I to V of this degree are included, with a total of 80 students. The total number of students were surveyed by means of a virtual questionnaire using the Google Form tool.

The analysis of the results shows that for the marketing students of the Aguadulce Extension with 48.8% they affirm that they are induced by advertising to buy some type of product that perhaps they did not think necessary and 71.3% consider that the presentation of products influence your purchasing decision.