The purpose of the research is to determine the extent to which Branding contributes to the development of the Tourist Destination in the district of Huaro, Quispicanchi, Cusco - 2019.
The methodology used corresponds to quantitative research, the type of study is experimental, the design is pre-experimental, the population consisted of 300 inhabitants of the Huaro area who live from tourism activities and the sample consisted of 62 people from the area of Huaro, who are frequently linked to activities related to tourism, which were part of the experimental group, the type of sampling was conditional non probabilistic due to the characteristics necessary for the study; the branding program was applied to the selected sample; based on the application of the pre and posttest (questionnaire) the data was obtained, after which the information was processed in tables and statistical graphs in the Excel program and the student's hypothesis test was made, using the statistical program SPSS, V. 23. The most relevant results obtained were that the branding allows to significantly develop the tourist destination in the district of Huaro, in the town of Quispicanchi, this is established from the result obtained in the pre-test obtained by applying the t student was 53.292 and in the post test was 202,419, whose value of p = 0.00 <0.05, assuming that there is a significant difference to assume the hypothesis.
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