Continuous improvement programs are a necessity for any business organization that wishes to survive and develop in a highly dynamic environment such as the one that currently prevails in global scenarios. Consequently, there are multiple improvement approaches for administrative management; Therefore, the objective is to develop a procedure to improve performance in a company that markets products for animal consumption that contributes to a better achievement of its levels of efficiency and effectiveness. The methodology used is made up of four phases and nine steps where a series of proposals are incorporated such as the comprehensive analysis map of the indicators, the analysis of customer satisfaction with variable desired states, the method to determine deficit losses or exceedance of inventories, among other aspects. This research generated multiple results, including evaluating customer satisfaction and identifying the product portfolio, which presented the following: 105 satisfactory products, 129 deficits (with an estimated opportunity cost of at least $ 9,441.08). In the same way, it provided workers with more efficient methods for the development of their activities, the analysis of suppliers and the causes that originate it as a fundamental improvement solution. The proposal of an inventory management system was considered viable where the company's managers will be able to obtain results in a time established for the company under study.
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