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Health marketing is focused on promoting the services offered in this sector and preventing diseases that affect society. This work aims to analyze, through a bibliometric study, the scientific production of marketing aimed at health promotion. The scientific articles in Elsevier’s Scopus database were analyzed to accomplish this objective. During the period from 2013 to 2022, in which 1,136 documents were captured using the following keyword search equation: TITLE-ABS -KEY (“marketing”) AND TITLE-ABS-KEY (“promotion health”). The Bibliometrix program was used for data analysis. The results show 439 publication sources, a negative annual growth rate in scientific production (-4.24%), 4913 authors, and 20.69% international co-authorships. The journal Health Promotion Practice published the most significant number of articles (51) and has a Cite Score as of 2022 3.1 and an SJR of 0.739. The author with the most publications was Gittelsohn, J., from the Johns Hopkins Bloomberg School of Public Health, Baltimore, United States, with nine articles. In terms of affiliations, Deakin University was the one that published the most significant number of articles, with 81. It is concluded that health marketing practices are timely for preventing diseases and raising awareness in society of the importance of personal self-care.
Este obra está bajo una licencia de Creative Commons Reconocimiento-NoComercial-CompartirIgual 4.0 Internacional.
