At present the marketing is a tool that it must know all the private enterprises and public institutions. Undoubtedly, all these organizations of one or another form use marketing skills, even, without knowing it. The marqueting in the public services must be a fundamental instrument, which helps to give him opportune answers to the citizenship, across the diverse institutions that offer the service. The target of this article is to show that in the services institutions I publish also we can apply this marketing instrument, when we offer service to our users, analyzing, with it the miscellany of marketing, which there are the fundamental variables in the study of the marketing, they are: product, price, distribution, promotion, personnel and physical presence; with an approach to serve to the client and that he achieves its satisfaction and benefit. The used methodology consisted of the search of excellent information in educational portals, like the observation, that allowed to study in depth the subject-matter and know the diverse approaches, its importance and application of the marketing in the public institutions and conclude with it, that the success of the organizations without lucre fortitude and governmental it should measure itself for how efficient and efficiently they satisfy the needs of the citizens
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