Educational Marketing is focused on schools, universities and educational centers. This instrument will allow educational institutions to make a diagnosis of their current situation, to know their strengths and weaknesses, their competence and of course the environment and from there to be able to design tactics that allow them to retain students and of course attract new students by offering the different academic offers that a university has. This existing marketing trend allows educational institutions the benefit of managing the quality of their educational initiative in a more efficient and effective way. For this research, a descriptive study will be carried out to determine how educational marketing allows us to attract students for the Bachelor of Marketing, Promotion and Sales Administration at the Aguadulce University Extension. 120 students from different schools belonging to the Aguadulce district are included.
Este obra está bajo una licencia de Creative Commons Reconocimiento-NoComercial-CompartirIgual 4.0 Internacional.
