This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Quality is an attribute made up of perceptions, so the same product or service can vary in its level of quality when tested by different individuals; what should not be altered is the set of rules and procedures that a company uses in its composition before marketing them. Summarizing the quality attributes that companies apply from the marketing perspective is the objective of this research that presents a methodological model based on the inductive, non-experimental, documentary, descriptive and cross-sectional method. Responds to a literature review whose results are focused on describing how marketing helps companies maintain and increase their quality levels, concluding with the reaffirmation of the importance of these departments, since they are responsible for capturing customers, and They do this by providing companies with features and information that will be used to shape products and services with the parameters that best identify consumer preference.
Este obra está bajo una licencia de Creative Commons Reconocimiento-NoComercial-CompartirIgual 4.0 Internacional.
