Skip to main navigation menu Skip to main content Skip to site footer
Universidad de Panamá
##common.pageHeaderLogo.altText##
Submitted January 24, 2023
Published 2023-01-25

Artículos

Vol. 6 No. 1 (2023): REVISTA SABERES APUDEP

EVALUATION OF ECOMMERCE IN PANAMANIAN COMPANIES, WITH KPI INDICATORS.

Cover image

Citación:
DOI: ND

Published: 2023-01-25

How to Cite

Esquivel , C., Ávila , Ángel, Aizprúa , S., Espinosa , E., & Gálvez , D. (2023). EVALUATION OF ECOMMERCE IN PANAMANIAN COMPANIES, WITH KPI INDICATORS. Revista Saberes APUDEP, 6(1), 171–189. Retrieved from https://revistas.up.ac.pa/index.php/saberes_apudep/article/view/3524
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Abstract

The objective of this research is to evaluate different eCommerce in Panamanian companies, with KPI indicators, where the different evaluation items will be shown using online tools. Currently, due to the current events, the creation of ecommerce to offer different products and services has increased. For this research 56 companies that offer ecommerce in Panama were used, divided into different categories such as: Restaurants, Banks, Universities, Hotels among others.  A cross-sectional time horizon will be used, in addition, the research strategy to be implemented will be theoretical. The approach of this research will be deductive by case analysis. It is intended that this research is achieved, to know how Panamanian companies are in terms of ecommerce, using KPI indicators.

Downloads

Download data is not yet available.
Content Top