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Howard Bowen is considered the father of corporate social responsibility, because the publication in 1953 of his work Social Responsibilities of the Businessmen initiated a new era in which this postulate and the obligations that businessmen should be debated among academic circles. assume to society. According to Bowen, companies are powerful forces, and their actions influence the life of society. Since then, the subject has gained special importance and, in the last decades, providing a definition of corporate social responsibility that satisfies all stakeholders is a very difficult assignment, because it involves a variety of aspects that pertain to both internal and corporate contexts. external to the organization. To better understand where this corporate consciousness comes from, the aim of the article is to examine the evolution of the term from its formal beginnings in 1953 to the present day. The documentary study was in the constructivist paradigm, since it assumed complex historical facts, renouncing the absolute, recognizing that the prevailing dynamic is that of change; This representation is only possible within a qualitative process, since this type of research is based more on logic and the inductive process. It is briefly exposed since its emergence in 1953, in a longitudinal trend study that shows its evolution and, subsequently, deepens through the point of view of various authors and institutions that have emerged up to the year 2019.
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