The research work carried out on the line of research will impact sustainable and sustainable agro-industrial agricultural development in Quevedo canton, Recinto Cuatro Mangas - km. 8 Via Buena Fe. The participation of teachers and students of the Technical University of Babahoyo, Quevedo extension, aims to develop communication techniques that deploy marketing channels between the agricultural entrepreneur and the agro-industry.
To achieve this objective, a descriptive observation methodology was applied through the use of focus group tools and the application of surveys for validation, both in agricultural associations, agricultural centres and private agro-industrial companies, generating a database of information collected in situ. In this way, the tabulation of the data and results obtained in the surveys is based on creating direct marketing channels between the agricultural entrepreneur and the agro-industry in Quevedo canton, Recinto Cuatro Mangas - km. 8 Via Buena Fe. This area is one of the areas that most reflects the development of work, production and profits, improving communication and trade of agricultural enterprises and producers in Quevedo canton.
In such a way, the results concerning this research are evaluated and disseminated to the university community. The impact of this line of study will be reflected in future socialisations, congresses or scientific articles that can be highlighted in the development of the same.
