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In a dynamic and competitive business environment, efficient project and operations management is crucial for sustainable success. The PERT (Program Evaluation and Review Technique) and CPM (Critical Path Method) analyses have emerged as powerful tools for optimizing operations and processes. These methods enable precise strategic planning by identifying critical paths, operation times, and key resources. In this article, we delve into the application of PERT/CPM in a distributor in Panama to address the lack of visibility into areas for operational improvement. Through data collection and the creation of a precedence diagram, a graphical representation of operations was established. The application of PERT/CPM identifies the critical path and key operations impacting the total process duration. With this information, a strategic design was achieved to reduce operation days and enhance efficiency. Additionally, it illustrates how these results were translated into a Gantt chart, visualizing activity planning over time. The PERT/CPM methodology not only reveals areas of focus but also provides a solid foundation for informed decisions and ongoing optimization. Ultimately, this application showcases how PERT/CPM analysis becomes a valuable resource for driving operational efficiency and performance in business projects.