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The service industry has seen a significant increase in the importance of services in recent decades. Service design and development are critical processes that can influence the success of service organizations. This article aims to verify the challenges and opportunities that arise during the service lifecycle in various industries. Analyzing the different stages of the service life cycle, including ideation, design, development, delivery, and maintenance, and the key issues faced at each stage, current service engineering research is reviewed. services across industries, with a focus on the challenges and opportunities that arise in this context, drawing on existing research and industry case studies, we identify key challenges and opportunities at each stage of the life cycle and propose new strategies for design and development of services that take into account the entire life cycle. The article highlights the importance of taking a customer-centric approach to service design and development, the use of emerging technologies to improve service offerings, and the role of collaboration and partnerships in the service industry. This paper argues that by adopting a lifecycle perspective, service designers can better understand the challenges and opportunities that arise at different stages of a service's life and can develop strategies to address them.
Este obra está bajo una licencia de Creative Commons Reconocimiento-NoComercial-CompartirIgual 4.0 Internacional.
