This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Co-creation is a joint collaboration model in which the company interacts, shares knowledge and experiences with customers, suppliers, partners and employees. The creation of value is no longer centralized only in the company and thus gives participation to these actors. To examine this context, an exploratory and descriptive investigation was carried out through a literary review based on research works that deal with the co-creation of value, its conceptualization and field of application, with the purpose of knowing the scope that it has had the incorporation of co-creation to administrative sciences and identify which are the thematic areas with the greatest contribution to recent literature. The keyword used was co-creation and the selection criterion required original scientific articles, for which six editorial works and two short communications were excluded. The search allowed to capture 385 articles. The results show that 98% corresponded to investigations derived from specific cases, while 2% are literature review works. Research was the journal that offered the highest number of results in the publications found. It is concluded that the thematic link of co-creation is present in the thematic area of ??marketing, including customer participation and satisfaction.
Este obra está bajo una licencia de Creative Commons Reconocimiento-NoComercial-CompartirIgual 4.0 Internacional.
