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In this article we describe the Business Model Canvas and its use as a simple and practical tool that allows an entrepreneur to determine the essential elements that must be present to develop his business idea. The model was developed by Alexander Osterwalder in collaboration with Professor Yves Pigneur at the University of Lausanne. The Business Model Canvas consists of nine blocks where each one describes what is the segment of customers we wish to serve, what type of relationship we wish to maintain with them, what are the channels through which we wish to reach them, what are the key resources we must have and the key activities we must control, who will be our key partners, what will be the cost structure and what will be the source of income. The most effectiveness of the Business Model Canvas is achieved by using it in conjunction with the brainstorming method to gradually "refine", through successive revisions, what will become the content of each of the nine blocks. This process of successive revisions allows us to "discover" elements that are not visible at first glance. Our main interest in writing this article is to motivate entrepreneurs to put into practice the use of this tool in order to help them structure their business models in a way that will contribute to define the essential elements of their business models and eventually bring their business ideas to life.
Este obra está bajo una licencia de Creative Commons Reconocimiento-NoComercial-CompartirIgual 4.0 Internacional.
