ESTRATEGIAS DE MARKETING SOCIAL Y EL MODELO ABC PARA LA RESOCIALIZACIÓN Y REHABILITACIÓN SOCIAL

Maritza  Núñez; Nicolás Batista

doi:10.48204/j.faeco.v7n1.a4738

Submitted January 26, 2024

Published 2024-01-29

Artículos

Vol. 7 No. 1 (2024): Revista FAECO Sapiens

Social marketing strategies and the ABC model for resocialization and social rehabilitation

Maritza Núñez⁺⁻
Nicolás Batista ⁺⁻

DOI https://doi.org/10.48204/j.faeco.v7n1.a4738

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DOI: 10.48204/j.faeco.v7n1.a4738

Published: 2024-01-29

How to Cite

Núñez, M., & Batista , N. (2024). Social marketing strategies and the ABC model for resocialization and social rehabilitation. Revista FAECO Sapiens, 7(1), 145–164. https://doi.org/10.48204/j.faeco.v7n1.a4738

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Abstract

Social marketing strategies are defined through the ABC model for the resocialization and social rehabilitation of the incarcerated population, in a qualitative, inductive, non-experimental and transversal study. The results revolve around the strategy that supports the fulfillment of the research objective, through the structure based on marketing strategies: the social strategy, the resocialization strategy, the application of the ABC Model (Antecedents, Behavior, and Consequences), how to use to advance from resocialization to rehabilitation and from there to the social rehabilitation process. In conclusion, the study considers that resocialization and social rehabilitation are necessary to reintegrate into society in a productive and meaningful way, and that the ABC approach serves as a guide to undertake social marketing initiatives in this regard.

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References

Australia’s Brain Injury Organisation. (2019). The ABC Approach to Behaviour Support. https://synapse.org.au/fact-sheet/the-abc-app roach-to-behaviour-support/
Bandura, A. (1977). Self-efficacy: toward a unifying theory of behavioral change. Psychological Review, 84(2), 191–215.
Bermeo, M.C. (2014). Gerencia estratégica para la Finca Experimental La María de la U.T.E.Q. y su impacto en la comercialización de los productos agropecuarios en el Cantón Quevedo. (Tesis de Maestría). Universidad Regional Autónoma de Los Andes Uniandes.
Buckley, D. (2022). Understanding the antecedent behavior consequence model. https://www.betterhelp.com/advice/behavior/understanding-the-antecedent-be havior-consequence-model/
Clark, P. (2010). Preventing future crime with Cognitive Behavioral Therapy. One form of psychotherapy stands out in the criminal justice system. National Institute of Justice Journal, 265, 22-25.
Comunicare. (2012). Marketing estratégico y operativo ¿qué son? https://www .comunicare.es/marketing-estrategico-y-operativo-que-son-y-sus-diferencias/
Crossman, A. (2020). Understanding Resocialization in Sociology. https://www.tho ughtco.com/resocialization-3026522
Donovan, R. & Henley, N. (2010). Principles and practice of social marketing. Cambridge University Press.
Easterling, D., Miller, S., & Weinberger, N. (1995). Environmental consumerism: A process of children's socialization and families' resocialization. Psychology & Marketing, 12(6), 531-550.
Estrada, C., Rodríguez, F. & Herrero, J. (2014). Rol del apoyo social en la reincorporación de penados: un estudio del Sistema de Postpenitenciario de Jalisco, México. Universitas Psychologica, 13(3), julio-agosto, 15-28.
Flores, R. (2004). La crisis de la pena privativa de libertad como reacción estatal al delito en el sistema penal mexicano. (Tesis de Maestría). Universidad Autónoma de Nuevo León, Nuevo León, México.
Gadrey, J. et Zarifian, P. (2002). L'émergence d'un modèle du service. Éditions Liaisons.
Huy, Q. (2001). In Praise of Middle Management. Harvard Business Review, 79(8), 72-79.
Lipsey, M. & Cullen, F.T. (2007). The Effectiveness of Correctional Rehabilitation: A Review of Systematic Reviews. Annual Review of Law and Social Science, 3, 297-320.
López, M. (2012). Aplicación de la pena privativa de libertad como principio resocializador. La reeducación y la reinserción social de los reclusos. ADPCP, LXV, 253-304.
Marketing XXI. (2021). Concepto de marketing estratégico. https://www.marketing-xxi.com/concepto-de-marketing-estrategico-15.htm#:~:text=Una%20de%20la s%20caracter%C3%ADsticas%20m%C3%A1s,nos%20posicionamos%20cambia%20y%20evoluciona
Ministry of Social and Family Development. (2020). Rehabilitation Process. https://www.msf.gov.sg/policies/Rehabilitation-of-Offenders/Institutional-Reha bilitation-of-Children-and-Young-Persons/Pages/Rehabilitation-Process.aspx.
Moore, J. (2016). Prisons cannot be places of rehabilitation. In Centre for Crime and Justice Studies. https://www.crimeandjustice.org.uk/resources/prisons-cannot-be-places-rehabilita tion.
National Institute of Justice. (2020). Practice Profile: Rehabilitation Programs for Adult Offenders. https://crimesolutions.ojp.gov/rate dpractices/101#ar.
Porter, M. (2017). Ser competitivo. Cegal.
Portillo, M. & Cowley, S. (2011). Social rehabilitation in long-term conditions: learning about the process. Journal of Advanced Nursing, 67(6), 1329-1340.
Preciado, V. (2020). Educación o resocialización: Problemática abordada desde la administración penitenciaria en Colombia. Utopía y Praxis Latinoamericana, 25(Esp. 3), 139-153.
Rodríguez, J. (2017). Principio de resocialización y la inhabilitación permanente. Boletín Anticorrupción y Justicia Penal, 6-11.
Rosales, G. (2020). Ejemplos de unidades estratégicas de negocio. https://idoc.pub/documents/ejemplos-de-unidades-estrategicas-de-negocio-x4e6kyjmp3n3
Sanguino, K. & Baene, E. (2016). La resocialización del individuo como función de la pena. Revista Academia & Derecho, 7 (12), 1-30.
Shalikashvili, M., Mikanadze, G. & Khasia, M. (2014). Penitentiary law. Tbilisi.
Sulamanidze, R. (2019). The Meaning of Rehabilitation-Resocialization and its Regulation Based on National and International Standards. https://www.pen alreform.org/blog/the-meaning-of-rehabilitation-resocialization-and-its-regulation/#_ftnref 9.
Timofeeva, E. (2019). Foreign prison experience resocialization of prisoners. SHS Web of Conferences, Problems of Enterprise Development: Theory and Practice, 2018, 62, 1-4.
University of Kent. (2022). Criminal convictions. Procedures for dealing with applicants with criminal convictions. https://www.kent.ac.uk/applicants/poli cies/criminal-convictions.
Watne, T., & Brennan, L. (2011). Behavioral change starts in the family: the role of family communication and implications for social marketing. Journal of Nonprofit & Public Sector Marketing, 23(4), 367-386.

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Content Top

[1] Australia’s Brain Injury Organisation. (2019). The ABC Approach to Behaviour Support. https://synapse.org.au/fact-sheet/the-abc-app roach-to-behaviour-support/

[2] Bandura, A. (1977). Self-efficacy: toward a unifying theory of behavioral change. Psychological Review, 84(2), 191–215.

[3] Bermeo, M.C. (2014). Gerencia estratégica para la Finca Experimental La María de la U.T.E.Q. y su impacto en la comercialización de los productos agropecuarios en el Cantón Quevedo. (Tesis de Maestría). Universidad Regional Autónoma de Los Andes Uniandes.

[4] Buckley, D. (2022). Understanding the antecedent behavior consequence model. https://www.betterhelp.com/advice/behavior/understanding-the-antecedent-be havior-consequence-model/

[5] Clark, P. (2010). Preventing future crime with Cognitive Behavioral Therapy. One form of psychotherapy stands out in the criminal justice system. National Institute of Justice Journal, 265, 22-25.

[6] Comunicare. (2012). Marketing estratégico y operativo ¿qué son? https://www .comunicare.es/marketing-estrategico-y-operativo-que-son-y-sus-diferencias/

[7] Crossman, A. (2020). Understanding Resocialization in Sociology. https://www.tho ughtco.com/resocialization-3026522

[8] Donovan, R. & Henley, N. (2010). Principles and practice of social marketing. Cambridge University Press.

[9] Easterling, D., Miller, S., & Weinberger, N. (1995). Environmental consumerism: A process of children's socialization and families' resocialization. Psychology & Marketing, 12(6), 531-550.

[10] Estrada, C., Rodríguez, F. & Herrero, J. (2014). Rol del apoyo social en la reincorporación de penados: un estudio del Sistema de Postpenitenciario de Jalisco, México. Universitas Psychologica, 13(3), julio-agosto, 15-28.

[11] Flores, R. (2004). La crisis de la pena privativa de libertad como reacción estatal al delito en el sistema penal mexicano. (Tesis de Maestría). Universidad Autónoma de Nuevo León, Nuevo León, México.

[12] Gadrey, J. et Zarifian, P. (2002). L'émergence d'un modèle du service. Éditions Liaisons.

[13] Huy, Q. (2001). In Praise of Middle Management. Harvard Business Review, 79(8), 72-79.

[14] Lipsey, M. & Cullen, F.T. (2007). The Effectiveness of Correctional Rehabilitation: A Review of Systematic Reviews. Annual Review of Law and Social Science, 3, 297-320.

[15] López, M. (2012). Aplicación de la pena privativa de libertad como principio resocializador. La reeducación y la reinserción social de los reclusos. ADPCP, LXV, 253-304.

[16] Marketing XXI. (2021). Concepto de marketing estratégico. https://www.marketing-xxi.com/concepto-de-marketing-estrategico-15.htm#:~:text=Una%20de%20la s%20caracter%C3%ADsticas%20m%C3%A1s,nos%20posicionamos%20cambia%20y%20evoluciona

[17] Ministry of Social and Family Development. (2020). Rehabilitation Process. https://www.msf.gov.sg/policies/Rehabilitation-of-Offenders/Institutional-Reha bilitation-of-Children-and-Young-Persons/Pages/Rehabilitation-Process.aspx.

[18] Moore, J. (2016). Prisons cannot be places of rehabilitation. In Centre for Crime and Justice Studies. https://www.crimeandjustice.org.uk/resources/prisons-cannot-be-places-rehabilita tion.

[19] National Institute of Justice. (2020). Practice Profile: Rehabilitation Programs for Adult Offenders. https://crimesolutions.ojp.gov/rate dpractices/101#ar.

[20] Porter, M. (2017). Ser competitivo. Cegal.

[21] Portillo, M. & Cowley, S. (2011). Social rehabilitation in long-term conditions: learning about the process. Journal of Advanced Nursing, 67(6), 1329-1340.

[22] Preciado, V. (2020). Educación o resocialización: Problemática abordada desde la administración penitenciaria en Colombia. Utopía y Praxis Latinoamericana, 25(Esp. 3), 139-153.

[23] Rodríguez, J. (2017). Principio de resocialización y la inhabilitación permanente. Boletín Anticorrupción y Justicia Penal, 6-11.

[24] Rosales, G. (2020). Ejemplos de unidades estratégicas de negocio. https://idoc.pub/documents/ejemplos-de-unidades-estrategicas-de-negocio-x4e6kyjmp3n3

[25] Sanguino, K. & Baene, E. (2016). La resocialización del individuo como función de la pena. Revista Academia & Derecho, 7 (12), 1-30.

[26] Shalikashvili, M., Mikanadze, G. & Khasia, M. (2014). Penitentiary law. Tbilisi.

[27] Sulamanidze, R. (2019). The Meaning of Rehabilitation-Resocialization and its Regulation Based on National and International Standards. https://www.pen alreform.org/blog/the-meaning-of-rehabilitation-resocialization-and-its-regulation/#_ftnref 9.

[28] Timofeeva, E. (2019). Foreign prison experience resocialization of prisoners. SHS Web of Conferences, Problems of Enterprise Development: Theory and Practice, 2018, 62, 1-4.

[29] University of Kent. (2022). Criminal convictions. Procedures for dealing with applicants with criminal convictions. https://www.kent.ac.uk/applicants/poli cies/criminal-convictions.

[30] Watne, T., & Brennan, L. (2011). Behavioral change starts in the family: the role of family communication and implications for social marketing. Journal of Nonprofit & Public Sector Marketing, 23(4), 367-386.

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