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The collaboration between the public and private sector plays a fundamental role in the development of tourism in Panama, and in many other parts of the world. This strategic alliance is essential to take full advantage of the country's tourism potential and create an environment conducive to the sustainable growth of this industry. The public sector can provide the necessary regulatory and legal framework to encourage private investment in tourism infrastructure, such as hotels, airports, highways, and ports. On the other hand, the private sector provides the financial investment, experience and innovation necessary to develop and efficiently manage tourism services. World-class hotels, restaurants, travel agencies, and other tourist services are operated by private companies seeking to generate profit. From this approach, the methodology used in this article was of a bibliographic type, taking content analysis and the observation technique as instruments.