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Universidad de Panamá
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Submitted March 2, 2026
Published 2026-06-26

Artículos

Vol. 9 No. 2 (2026): Revista FAECO Sapiens

Content and Engagement Strategies on Social Networks: A Case the Faculty of Agricultural Sciences (FCA) of the University of Panama

DOI https://doi.org/10.48204/j.faeco.v9n2.a9460

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References
DOI: 10.48204/j.faeco.v9n2.a9460

Published: 2026-06-26

How to Cite

Cortez Barnes, J. D. (2026). Content and Engagement Strategies on Social Networks: A Case the Faculty of Agricultural Sciences (FCA) of the University of Panama. Revista FAECO Sapiens, 9(2), 92–100. https://doi.org/10.48204/j.faeco.v9n2.a9460

Copyright (c) 2026 Revista FAECO Sapiens

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Abstract

This article aims to analyze the relationship between content strategies and engagement (level of commitment or loyalty) on the social media platforms of the Faculty of Agricultural Sciences (FCA) at the University of Panama, as a case study. The theoretical framework is based on conceptual contributions regarding digital engagement, institutional communication, and social media content strategies applied to the field of Panamanian higher education. The research was conducted using a quantitative approach, with a non-experimental, descriptive design. Posts published on the Facebook and Instagram platforms during the last quarter of 2025 (90 days) were analyzed. The main results demonstrate that content strategies based on audiovisual formats and the dissemination of academic and scientific activities generate higher levels of engagement compared to informational or administrative content. Similarly, the importance of adapting content strategies to the characteristics of each social network is evident.

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