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Submitted March 24, 2021
Published 2021-04-01

Artículos

Vol. 5 No. 2 (2021): Guacamaya

Electronic commerce as a sales strategy of business administration in Covid-19 pandemic times


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Citación:
DOI: ND

Published: 2021-04-01

How to Cite

Campines Barría, F., de Tyler, C. R., & González Jiménez, T. (2021). Electronic commerce as a sales strategy of business administration in Covid-19 pandemic times. Revista Científica Guacamaya, 5(2), 58–71. Retrieved from https://revistas.up.ac.pa/index.php/guacamaya/article/view/2058

Abstract

The innovative technological changes, which have emerged in recent years, the crisis due to the COVID-19 pandemic, the confinement implemented by health authorities, and the fear with which the population lives to leave their homes, have been one of the main drivers related to changes in physical sales, a circumstance that has forced micro, small, medium and large companies to implement electronic commerce; which has become a tool of the utmost importance, to carry out buying and selling transactions of goods and services in a virtual manner. The objective of this article is to analyze the impact that the electronic commerce has had on business sales during the Covid-19 pandemic. The research is qualitative in nature, in which a documentary review was carried out in books, magazines, articles and official websites, which allowed a thorough analysis of the topic.

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