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Submitted July 31, 2023
Published 2023-07-31

Artículos

Vol. 7 No. 2: Revista Científica Orbis Cógnita

Market research to create a tour operator in the Babahoyo City

DOI https://doi.org/10.48204/j.orbis.v7n2.a4156

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References
DOI: 10.48204/j.orbis.v7n2.a4156

Published: 2023-07-31

How to Cite

Castro-Molina , N. E., Olaya Reyes , J., Ávilez Rodríguez, Ángel J., & Mora Muñoz, O. A. (2023). Market research to create a tour operator in the Babahoyo City. Revista Científica Orbis Cógnita, 7(2). https://doi.org/10.48204/j.orbis.v7n2.a4156

Copyright (c) 2023 Revista Científica Orbis Cógnita

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Abstract

Ecuador is known for its tourism potential due to the biodiversity and multiculturalism it has, places such as the Quilotoa lagoon, the Amazon jungle, the national beaches are examples of the country's potential. The study carried out had a mixed, exploratory and documentary approach in order to analyze the feasibility to create a tour operator in the Babahoyo city, through documentary review of the national cadastre of tourist establishments, surveys of city residents and interviews with the legal representatives of travel agencies domiciled in the city of Babahoyo, duly registered in the national register of tourist establishments. As a result it was identified that there is a great interest on the part of the community to know different places in the country and are willing to hire tourist intermediation.

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