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Since HIV/AIDS was detected in the early 1980s, scientific efforts to find a cure for this disease have been continuous. The information disseminated about this infection, through different communication channels, especially technological ones, is quite broad and accessible to a high percentage of the population. However, reports from international and national health organizations reveal an increase in cases of people affected by this virus. Statistical data reflect that the San Miguelito district of the Republic of Panama is a region with an incidence of people infected with HIV/AIDS, mainly young people. As part of the study that was carried out with students from the Faculty of Social Communication of the San Miguelito Regional University Center of the University of Panama (CRUSAM), on this public health problem, it was reflected that university students know the disease, they know how it is transmits and even how it prevents, however, despite managing this information, the increase in cases of HIV/AIDS in young people persists. Although students know the basic aspects of the disease, there is a lack of application of this knowledge in practice. This situation leads them to consider that a permanent communication strategy must be maintained, through campaigns about the risks of this disease and how to avoid its contagion. Continuing education is essential to raise awareness in the population and to help minimize transmissions of this infection.
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