The objective of this research has been to determine if companies implement ecological marketing within their business strategies as a support to counteract climate change. Due to the nature and characteristics of this research, the methodology used has a mixed, descriptive approach, its design is non-experimental, cross-sectional. The technique for data collection is supported by a survey. The population under study was made up of 17 agro-industrial companies located in the province of Veraguas. The results show that 71% of agribusinesses do not implement ecological marketing and only 29% if they consider it. In conclusion, all companies must take action on the matter and not only worry about the very critical present that we are living in, but also about the future that is coming, which can be more devastating if action is not taken as soon as possible.
